Completing qualitative research dissertation step-by-step: useful directions

Writing anything can be difficult if you have not written that type of work or in that style before. So ideally the first thing that you need to do is look at some good examples and choosing a dissertation title to help you develop your own work is a great place to start.

• Look at samples
  Take the time to look at some samples of qualitative research papers. Ideally you will need to select papers that have been annotated so you have first hand knowledge of what makes a good paper.
• Understand the differences between qualitative and quantitative.
  On the face of it it may seem that the difference is clear cut. Just to confuse things a bit, you need to remember that you still need quantitative data in a qualitative paper, otherwise you will only have observations that are not backed by data.
• Brainstorm to get a full picture.
  Initially you may have some ideas about what qualitative data you will focus on, but by taking the time to brainstorm your topic you will get a more full and rounded approach. You may even pick out areas that you had not considered earlier on in the planning stage.
• Look at data from different points of view.
  Remember that you are trying to look at the big picture. Qualitative data is not completely cut and dried. Look at different reasons that may affect particular behaviours such as what determines whether a consumer purchases a particular product.
• Ask questions.
  In order to get the information that you need for your qualitative research you have to ask the right questions. Make sure that you use open questions. They may take more time to analyse but in the end you will be able to get a full and accurate picture.
• Make your paper flow.
  Make sure that when you write your paper, you give a logical progression of ideas. Talk the reader through the process that you followed and why. This does not mean that you need graphic descriptions, just keep it factual and simple. Guide your reader.
• Choose an appropriate title.
  Make sure that your reader knows that your work is a qualitative paper. Choose the language you use carefully. Your title may take a little time to craft but essentially at first it will be a 'working ' title/hypothesis. More importantly make sure that your reader understands your though process of how you came to the conclusions that you did. You are going to have a lot of information that will need to be supported by academic theory do make sure that yo join the dots for your reader.

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